With a move to keep a check on the sanitation issues in Uttar Pradesh, school students will spearhead a movement to create awareness on clean drinking water, proper toilet facilities and the hygiene needs of children. Around 1,000 student ambassadors in four districts of UP have been selected by global think tank Development Alternatives through a 2-year long WASH (water, sanitation and hygiene) in school programmes in the state.

These students go door-to-door to create awareness about good hygiene practices. Besides, motivated by the results, with the village panchayat's support, they have started organising monthly meetings to create awareness about different WASH issues. Also, school teachers, students and grassroot NGOs are participating in the programme. These young ambassadors were created after a 2-year long project intervention in 108 schools of three districts of the state. These include 50 schools in Mirzapur, 30 in Faizabad, 20 in Varanasi and 8 in Jhansi. NGOs like People's Action for National Integration (PANI) and Society for Social Action and Research (SSAR) were also involved in the project.

The idea of preparing young ambassadors was to have a significant impact towards creating awareness at the household and community levels. Their intention is to create ambassadors where each child can reach and influence around 50 individuals in their community.