Modi’s ‘Clean India’ initiative comes with an awakening call for many corporate biggies. Recently, Coal India (CIL) announced an expenditure of Rs. 235 crore on building toilets and improving sanitation in schools and households of the underprivileged. The amount will be utilised for creating modern sanitation facilities in schools operating in the command areas of CIL's subsidiary companies and in the villages of economically-backward districts, which lack toilet facilities identified by coal companies through a baseline survey.

According to the company, the fund is 50 percent of the company's total CSR war chest of Rs. 470 crore budgeted for the ongoing financial year. CIL will engage various NGOs for the construction of toilets as well as undertake awareness campaigns for better sanitation. A total of around one lakh households would be benefited by the sanitation initiative. This apart, around 6,000 toilet facilities will be built in schools. This hygiene drive is targeted to be completed within March 2015, through engagement of NGO agencies by coal companies.

Besides, infrastructure major Larsen & Toubro had also announced that it will construct 5,000 toilets. Earlier, Sunil Mittal-led Bharti Enterprises' development arm, Bharti Foundation, had also announced an investment of up to Rs. 100 crore for constructing toilets in Ludhiana over the next three years. Tata Consultancy Services had pledged Rs. 100 crore towards financing hygienic sanitation facilities for girl students across 10,000 schoolsm, while Vedanta Group announced the building of 10,000 more toilets in addition to 30,000, which it has already constructed in collaboration with the Rajasthan government.