Where the world is talking about reducing plastic waste, Levis - the popular international jeans wear brand has already introduced Levis Waste<Less jeans made from plastic. The company’s television advertisement – which is currently running on Indian television - shows plastic waste of all kinds being shred and woven into jeans.

The Waste<Less jeans are a result of Levis latest design innovation. Each piece features a minimum of 20 percent post consumer recycled content from an average of eight plastic bottles. During spring 2013 Levis claimed that it would repurpose over 3.5 million recycled pet plastic bottles. Further, the brand is looking to make more Waste<Less products in the seasons to come to help minimise the impact of waste on the planet.