Trent Hypermarket Ltd., the retail arm of the Tata Group, pledged support towards the 'Swachh Bharat Abhiyan' by organising a cleanliness drive. The event, led by Jamshed Daboo, Managing Director, Trent Hypermarket Ltd. (Star Bazaar), witnessed the participation of over 1,500 employees from the stores, distribution centre and corporate office put together. The team members took to cleaning surrounding areas around the stores, distribution centre and head office, showing their support for the campaign initiated by Prime Minister Narendra Modi.

The event, held across cities where Star Bazaar is present, is directed towards inspiring customers to perform their duties as responsible citizens. By extending support to the ‘Swachh Bharat Abhiyan’ campaign, Star Bazaar-Trent Hypermarket Ltd. appeals to its customers to devote time towards cleanliness of the street and roads around their city. The campaign primarily focuses on changing mindsets and inspiring people to build a cleaner society.